Trying to find the advantages of running a blog? You’re in the precise place.
A few years in the past, running a blog was seen as a web based journal or diary the place you possibly can jot down your ideas and concepts. However these days are lengthy gone.
In the present day, running a blog has grown to grow to be a robust on-line advertising instrument.
And a needed merchandise within the content material advertising technique of most entrepreneurs and companies.
Actually, statistics reveal that:
- 92% of entrepreneurs contemplate running a blog to be well worth the funding
- A minimum of, 54% of Fortune 500 firms now have public going through blogs
- 89% of entrepreneurs used blogs of their content material advertising technique in 2020
On this publish, we’ve rounded up 19 advantages of running a blog for enterprise you should know, whether or not you’re a brand new enterprise proprietor or an skilled entrepreneur
Prepared? Let’s dive in.
What’s enterprise running a blog?
Completely different from running a blog about your hobbies or pursuits, enterprise running a blog entails creating and publishing prime quality content material on matters of curiosity to your audience that additionally pertains to your online business.
For instance, SnackNation is a wholesome workplace snack supply service that makes wholesome snacking enjoyable, life extra productive and workplaces superior.
On their enterprise weblog, they publish content material on office wellness, worker engagement, enhancing firm tradition, creating workplace environments the place individuals are wholesome and comfortable and related matters.
19 advantages of running a blog for enterprise
Listed below are 19 advantages of running a blog you may get pleasure from whenever you begin running a blog for your online business.
1. Present worth and have interaction your audience
Running a blog is likely one of the greatest methods to supply worth on your viewers and potential prospects regularly.
Questioning why? Try these running a blog statistics:
- Folks learn round 10 weblog posts per day
- 77% of all web customers nonetheless learn weblog posts
- 61% of US customers spend 3x as lengthy consuming weblog content material than emails
As a result of folks get pleasure from studying weblog posts, you may have interaction your viewers whenever you create invaluable content material that present:
- Data they’re trying to find
- Solutions to their questions
- Schooling on their matters of curiosity
- Options to their ache factors and challenges
This is likely one of the main advantages of running a blog for enterprise.
Not solely will running a blog entice potential prospects to your online business however it could possibly additionally have interaction them and provide help to develop a robust relationship with them.
2. Create consciousness for your online business on-line
Are you conscious that folks continuously log on to search out solutions to their questions and study numerous matters?
As of late, most individuals additionally do analysis on-line earlier than making a purchase order.
That’s why strangers can uncover your content material on-line when you publish invaluable content material on your online business weblog usually.
The upper the variety of weblog articles you publish repeatedly, the upper the probabilities that extra folks throughout the globe can come throughout them on the web. This can assist you entice new prospects, meet and join with extra folks, construct relationships and increase your community
In brief, running a blog for enterprise will enhance your on-line visibility and create extra consciousness for your online business.
3. Construct belief and enhance your model credibility
Once you habitually create content material that present worth, your readers and viewers will discover.
With time, this behavior can reposition you as an knowledgeable and business chief of their eyes and likewise affect them to belief your content material and enterprise choices.
Due to this belief, don’t be shocked in the event that they now flip to you each time they want :
- A services or products your online business can present
- Free data that may be discovered in your weblog
This is likely one of the advantages of running a blog each enterprise can’t do with out.
With constant running a blog as a part of your on-line advertising effort, you may develop a stable on-line identification and fame, construct belief, grow to be an business chief and repeatedly enhance the credibility of your model.
4. Delight present prospects
As a enterprise proprietor, almost definitely you need prospects to purchase from you many times
In spite of everything, statistics present that:
- Repeat prospects usually spend 33% greater than new prospects
- Conversion charge of present prospects is a whopping 60 – 70% in comparison with solely 5 – 20% for brand spanking new prospects
Relying in your services or products, you should utilize running a blog to have interaction and delight your prospects whenever you create:
- In-depth guides that designate key options and advantages of your services and products
- Weblog posts that reply a few of your prospects continuously requested questions
- Step-by-step tutorials on how one can use your services and products for greatest outcomes
Such related and evergreen content material will assist them get most worth from their purchases, place you as a accountable enterprise and almost definitely convert people who purchase from you into repeat prospects and model advocates.
This is likely one of the advantages of running a blog that may enhance gross sales and enhance your income.
5. Appeal to backlinks to your web site
You may also entice backlinks to your web site whenever you begin writing blogs for your online business.
In keeping with statistics on running a blog, companies that weblog have 97% extra inbound hyperlinks than companies that don’t.
Additionally known as an inbound hyperlink, a backlink is a hyperlink that connects one other web site to yours.
When different web sites uncover your content material on-line, understand it to be of nice worth and resolve to hyperlink to it, they’re supplying you with a backlink. Anybody studying their content material who clicks on that hyperlink will mechanically land in your web site.
Extra inbound hyperlinks can enhance your web site search engine marketing and enhance your rankings as a result of:
- High rating pages have someplace between 10 and 100 backlinks
- Pages that rank in place one has 3.8x extra backlinks than these in place 2 – 10
With an rising variety of inbound hyperlinks from different web sites, yours will rank larger in search engine outcomes and likewise entice extra web site visitors
6. Generate extra inner hyperlinks
In contrast to backlinks, inner hyperlinks are used to attach completely different pages in your web site to one another. They assist guests navigate your web site, to shortly find the web page or content material they want.
Inside hyperlinks additionally helps Google and different search engines like google and yahoo to:
- Determine essential pages
- Perceive how your web site is structured
- Determine associated web site content material.
With no weblog, your web site can have much less content material and pages that may be linked.
However when you have got a enterprise weblog and create content material usually, you may generate extra inner hyperlinks and affect search engines like google and yahoo to rank you larger.
This is likely one of the most important advantages of running a blog for enterprise.
7. Increase the web optimization of your web site
SEO (web optimization) is a long-term technique that helps web sites to indicate up and rank larger in search engine outcomes, when folks search on-line.
This is likely one of the main advantages of running a blog.
To be trustworthy, running a blog boosts your web site web optimization in a number of methods because it:
- Updates your web site with recent content material repeatedly, which search engines like google and yahoo love
- Attracts backlinks to your web site
- Lets you create a lot of inner hyperlinks
However it doesn’t finish there.
Enterprise running a blog additionally means that you can establish key phrases folks seek for on-line that’re associated to your online business. After you have them, you may insert related ones in every weblog publish you create, utilizing greatest practices.
So, the extra usually you create weblog content material that’s optimized for related key phrases, the upper the amount of key phrase wealthy content material in your web site.
This will enhance the general web optimization of your web site and sign to Google and different search engines like google and yahoo that you just’re an authority on these key phrases
And earlier than lengthy, your web site can begin rating larger.
8. Drive extra visitors to your web site
In case you’re in search of methods to drive visitors to your web site, you should begin running a blog for enterprise.
In keeping with statistics, running a blog can improve your:
- Web site guests by as a lot as 55%
- Web site rating potential by as a lot as 434%, which suggests extra web site visitors and leads
Bear in mind, so many individuals log on every day to seek for data, get solutions to their questions and so forth.These may be members of your viewers at completely different phases of the client journey.
However you too can have reporters, opponents, different bloggers, information organizations, influencers, many different companies and types doing analysis on-line and coming throughout your content material.
So, the extra weblog posts you publish, the extra usually your content material can present up when these folks seek for phrases associated to your online business, services or products.
In a nutshell, enterprise running a blog stays top-of-the-line methods to drive visitors to your web site regularly.
9. Generate leads & construct an e-mail checklist
Are you struggling to generate extra leads and construct an e-mail checklist for your online business?
Effectively, companies with blogs are recognized to supply 67% extra leads each month than companies with out blogs, based on content material advertising statistics
All as a result of enterprise running a blog helps convert visitors into leads.
A lead is a prospect or a possible buyer who has proven curiosity in your online business or services or products, in a technique or one other. They could not purchase instantly however they are often nurtured and transformed right into a paying buyer with time.
To transform web site guests to leads with running a blog and likewise construct an e-mail checklist, merely insert a name to motion (CTA) on the finish of every weblog publish.
This CTA can urge readers to supply their e-mail tackle and get future emails about new weblog posts and different firm information. You may even supply a invaluable reward or freebie, generally known as a lead magnet, to encourage extra folks to enroll,
Whether or not you’re a small enterprise or an enormous enterprise, having a enterprise weblog that’s up to date usually is a good way to generate leads regularly.
10. Encourage repeat visits to your web site
Would you like guests to return to your web site many times?
In case you don’t have a weblog in your web site, guests who’re not prepared to purchase could go searching and go away, with out coming again.
However when you have got a enterprise weblog that’s continuously up to date, many individuals can have a compelling purpose to go to your web site many times.
That is additionally one of many most important advantages of running a blog.
Bear in mind, enterprise running a blog can drive extra visitors to your web site, encourage guests to return again and likewise enhance lead era and e-mail signal ups.
11. Attain extra folks when readers share your content material
Have you ever seen that folks share content material on-line once they get worth from it?
As soon as a bit of content material solves an issue or gives worth, readers will probably share it with pals, household and all their connections and community.
And never simply on social media but additionally in on-line teams, boards and communities they belong to. Suppose Slack channels, Discord teams, Reddit, Quora and so forth.
Think about if somebody with hundreds or tens of millions of followers on social media decides to share your weblog publish with all of them. Or perhaps one other one that belongs to a group with hundreds of members decides to share your content material in that group.
On account of running a blog, every weblog publish you create turns into a sharable useful resource that may be shared numerous instances on-line.
Due to this fact, your weblog content material can journey far and broad on the web, probably go viral and attain extra folks than even you may think about.
12. Promote your services and products in a suitable method
Consider it or not, individuals are getting uninterested in being bombarded with aggressive gross sales techniques, messages and adverts in every single place they flip.
However guess what? High quality weblog posts are nonetheless common and in demand.
Actually, statistics present that as excessive as 70% of customers would quite study an organization from a weblog publish than from an advert.
So, it’s potential to create a high-quality weblog publish on your viewers and likewise use it to advertise your online business, services or products in a delicate method.
This is likely one of the main advantages of running a blog you may’t afford to disregard.
In comparison with advertisements, selling your online business by running a blog is extra acceptable to customers. As a result of it’s a much less aggressive and intrusive advertising tactic that additionally gives extra particulars a few enterprise.
13. Share firm information and updates
Running a blog for enterprise additionally means that you can share firm information and updates by yourself weblog.
Are you planning an occasion or on the point of launch a brand new services or products? Or have you ever simply recorded a serious achievement or scored an enormous win or acquired an award?
Or perhaps you give again to your group in a selected method or help a sure charity?
You may create a weblog publish about all these and publish in your weblog.
Once you share these sorts of tales by running a blog, your online business can seem extra actual and real to most of the people.
This will additional enhance your credibility and fame and generate extra curiosity in your services and products.
14. Promote buyer testimonials and success tales
Need to acknowledge a few of your loyal prospects and provides them some free adverts within the course of?
You may have fun, acknowledge and promote your loyal prospects whenever you use a weblog publish to share who they’re, what they do and the way a lot you respect their patronage.
Additionally, you may share and promote buyer testimonials in your weblog. This can be a delicate and efficient technique to promote the truth that individuals are getting a variety of worth out of your services and products.
In keeping with a survey of US on-line prospects:
- 94% of respondents said that optimistic opinions make them extra probably to make use of a enterprise
- 79% belief on-line opinions as a lot as a lot as private suggestions from family and friends
On the finish of the day, running a blog about buyer success tales and testimonials can affect and persuade extra folks to purchase from you.
15. Acknowledge and respect staff and workforce members
Searching for extra thrilling methods to acknowledge and respect your workforce members?
You may also use your online business weblog.
For instance, you may create and publish weblog posts that:
- Function particular person staff and have fun their contribution to the enterprise
- Spotlight a complete division or workforce and congratulate them on a current achievement or win
As well as, you may:
- Interview your folks about their expertise working in your organization and publish it in your weblog
- Encourage workforce members to write down for your online business weblog and provides them credit score utilizing their image and writer bio
All these could make everybody in your workforce really feel acknowledged and appreciated.
16. Have high quality content material for e-mail advertising
Keen to start out e-mail advertising however clueless on what to share in your emails?
Running a blog regularly can assist.
Every time you publish new content material in your weblog, you may ship an e-mail to tell all of your subscribers and share a hyperlink to the brand new weblog article. Don’t be shocked if lots of them click on the hyperlink, land on the weblog publish and begin studying, as soon as they open the e-mail.
As a result of emails that’re used to share weblog posts additionally present worth, statistics present that companies that weblog generate twice the e-mail visitors of companies that don’t.
Bear in mind, so long as you weblog repeatedly, you’ll at all times have a gradual provide of related content material to ship to your e-mail subscribers.
17. Make the job of your customer support and gross sales groups simpler
Ultimately, running a blog for enterprise will provide help to construct a library of weblog posts that:
- Solutions continuously requested questions from prospects and prospects
- Present steering on how one can get the very best out of your services and products
If a possible buyer asks a query and the reply is already revealed in your weblog, your gross sales folks can shortly direct them to the weblog publish, with out losing time.
And what if a buyer is struggling to make use of your product or service after buy?
So long as you have got guides or tutorials that tackle the difficulty in your weblog, your customer support workforce can reply sooner and information prospects to the related weblog articles.
This is likely one of the advantages of running a blog that may enhance the efficiency of your gross sales and customer support groups and likewise enhance buyer satisfaction.
18. Have sufficient content material to share on social media
If in case you have a social media presence and at all times battle to give you related social media content material concepts, enterprise running a blog can assist.
Relying on your social media technique, you may repurpose your weblog content material for various social media platforms, both in full or damaged down into bite-sized nuggets of data.
For instance, you may extract quotes, key phrases and takeaways out of your weblog content material and share on Twitter as a tweet or a sequence of tweets.
Or you may flip these bite-sized content material into eye-catching graphics and engaging visuals and likewise share them on social media.
As well as, you may repurpose weblog content material right into a:
- LinkedIn or Instagram or Fb publish
- Video or video sequence
- An infographic
Here’s a Click on to Tweet snippet taken from a weblog publish on Freelancer FAQs:
And right here is identical snippet when it was repurposed right into a social media graphic:
Once you repurpose weblog content material for social media, you’ll save time, vitality and sources required to create new content material from scratch on a regular basis.
19. Create extra streams of earnings
Searching for methods to create a number of streams of earnings as a enterprise proprietor?
As soon as once more, running a blog for enterprise can assist.
Other than earning profits out of your core enterprise services and products, you may monetize your weblog and earn extra earnings whenever you:
- Create and publish sponsored content material in your weblog for a charge
- Create and promote digital merchandise like eBooks, checklists, webinars, subscriptions and so forth
- Promote different folks’s merchandise by internet affiliate marketing and earn commissions
- Create and promote on-line programs
- Be part of an promoting community and show adverts in your weblog
- Promote teaching and consulting companies
This is likely one of the thrilling advantages of running a blog that may enhance your earnings and likewise result in enterprise progress. For greatest outcomes, at all times select monetization choices that align greatest with your online business mannequin and the wants of your audience.
So, that’s it. The 19 advantages of running a blog for enterprise you should know.
Irrespective of your business or area of interest, running a blog can promote your online business far and broad, enhance your on-line visibility, entice and retain prospects, improve your gross sales, enhance your backside line and result in enterprise progress.
However it’s important to weblog the precise method, observe running a blog greatest practices and stay constant till you construct a profitable weblog.
Because of the extraordinary influence their enterprise weblog had on Groove’s backside line, right here’s what Alex Turnbull, CEO & Founding father of Groove, needed to say about the return on funding (ROI) of running a blog:
“Running a blog may be vastly invaluable to your online business. It could convey you extra authority, extra validation, extra prospects and extra income. However provided that you do it proper.”
In case you’re prepared to start out running a blog for enterprise the precise method, we advocate the next sources: