Celsius Community instructed prospects to “Unbank Your self” — then went bankrupt, leaving customers’ deposits within the lurch — and now Krissy Machinsky, the spouse of Celsius CEO and founder Alex Mashinsky, is promoting T-shirts that say “Unbankrupt Your self.”
Actor Ben McKenzie, who performed Ryan Atwood on “The O.C.” (and now a cryptocurrency critic and soon-to-be co-author on an investigative e-book), identified the T-shirts on Twitter.
Krissy Mashinsky, whose husband Alex is the CEO of Celsius, the bankrupt crypto lending agency whose slogan was “Unbank Your self”, is promoting a brand new t-shirt. Ht @MikeBurgersburg https://t.co/wnmXwXNaFF
— Ben McKenzie (@ben_mckenzie) September 8, 2022
The shirts are offered on the e-commerce website usastrong.IO, which Krissy Mashinsky based.
It is unclear when the T-shirt went up on the market, or the place the proceeds will go, however the firm tweeted about no less than one model of it (it is available in black, white, and grey) on September 7.
Unbankrupt Your self T-Shirt – Black https://t.co/quA7xZDYBJ
— usastrong.IO (@usastrongIO) September 7, 2022
It is also unclear who manufactures the product, because the e-commerce website sells from a number of retailers.
Nevertheless, the usastrong.IO account did quote McKenzie’s tweet and mentioned: “Thanks for selling the tshirt. We’ve got been in a position to enhance TShirt manufacturing in Texas and add extra jobs due to your press.”
Thanks for selling the tshirt. We’ve got been in a position to enhance TShirt manufacturing in Texas and add extra jobs due to your press. #madeinamerica #usamade https://t.co/qDaKu8UmOi
— usastrong.IO (@usastrongIO) September 10, 2022
Mashinsky has a historical past of defending the corporate (and herself) on Twitter.
Celsius had a wild experience. It provided a very fascinating, excessive APY for customers to retailer their crypto. However it was a “Ponzi scheme” in accordance with one lawsuit, and paused person withdrawals in June and filed for Chapter 11 chapter in July. Clients are additionally unlikely to get their a refund.
Folks have mentioned they misplaced retirement financial savings, monetary livelihoods, and psychological well-being due to the freeze, per CNBC.
This T-shirt was “pouring salt within the wound,” one Reddit person wrote.
“If this was from anybody else however Krissy I’ll recognize it,” they wrote. “From her place [it] is subsequent stage insulting,” they mentioned.
The shirt was roasted on Twitter.
The true rip-off face of @CelsiusNetwork. Mocking individuals who misplaced every part. #CryptoNews https://t.co/AbQITM2Lvq
— Kanu He/Him/His (@Kanuchn) September 16, 2022
Think about bankrupting folks and promoting this https://t.co/AeiPF3QIum
— Shawn E (@shawn_elbaz) September 15, 2022
A crypto influencer and founder, Simon Dixon, referenced the T-shirts, and Mashinsky quote-tweeted, asking if the particular person had ever met him and why she was being introduced into the state of affairs.
Lets ask @SimonDixonTwitt targets:
1. Hve We met in particular person?
2. Who particularly first launched u to @CelsiusNetwork ,what was the particular date? who was there as witness?
3. Hve u tag me in a tweet earlier than the previous 2 months?
4. Y r u involving me? https://t.co/LcexH3eMzK
— krissy (@KrissyMashinsky) September 15, 2022
Mashinsky based usastrong.IO in 2020, in accordance with Linkedin.
The corporate didn’t reply to Entrepreneur’s request for remark. Krissy Mashinsky didn’t reply to DMs on Instagram and LinkedIn.
“We’re all united within the efforts to Unbankrupt Ourselves,” the T-shirt’s product description says.